The Naming Book: 5 Steps to Creating Brand and Product Names that Sell

Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale.

In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business-and it needs to stand out.

In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks.

With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything.

You'll learn how to: Set clear goals for your name and brand before you start Craft a brainstorming list based on your business mission Build a brand unique to you by creating your own word Find the balance between "cool" and clear Narrow down your list of names with five easy tests